Organizations aiming to navigate these uncertainties can reboot their approach to revenue growth management (RGM). In the 4 levers of RGM—pricing, promotions, assortment, and trade financial commitment—companies have largely centered on the primary, getting a comparatively blunt

The “Mac vs. Personal computer” marketing campaign was really tongue-in-cheek — and it generated a lot of dispute. Not simply that, however it divided the market and set Apple other than its opponents by figuring out the sort of consumers who can buy Apple products. There&rs